Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.
|
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||
Keyword Research is very important and can literally make or break your SEO campaign. Most popular mistake people make is to select one word or two word keywords to rank on. The whole idea of keyword research is to select realistic keywords which can bring in significant amount of traffic. We use paid version of WordTracker and Google Keyword Research tool and involve our clients in keyword selection.
Title tag appears at the top bar of your web browser. Based on the keywords in this tag¸ search engines list the site relevant to a search made in their engines. It is one of the important aspects of getting rankings in search engines. Since this title also appears in search engines’ result pages¸ appropriate use of keywords in promotional language may result in more clickthroughs.
Robots.txt Optimization allows you to hide files or directories that you don’t wish the search engine spiders to find. You can let us know which files or folders you do not want spiders to crawl they will be disallowed.
The Markup Validation Service by the World Wide Web Consortium (W3C Validation) allows Internet users to check HTML documents for conformance to HTML or XHTML and is also a quick method to check for errors in code. We validate your sites as per W3C guidelines.
Working on HTML Source Code. Apart from Title Tag, there are other sections on your web page which can be optimized. These include, Meta Description tag, Image Alt tag, Adding Header tag for important information on your web page. Sometimes we take out Javascripts and making them external to increase Text to HTML ratio.
Our copywriters will work on modifying existing content based on the keywords being optimized. Keywords will be strategically used within the content based on various keyword densities. We incorporate keywords in Alt text of image tags and title attribute of hyperlinks. This helps to a certain extent in search engine rankings.
Social bookmarking is very popular these days as people prefer to keep their list of favorite websites online and also share it with others. These bookmarks also serve as backlinks to your website. Sites like Stumble Upon and del.icio.us can send significant traffic. And search engines are using social bookmarks as part of their ranking algorithm. We submit your site many popular social bookmarking sites. This helps your overall SEO strategy and adds to visibility of your website.
Google and other search engines have started including Local search, Press Releases, Videos, Products, etc in their main search results. Hence the overall SEO strategy should include some form of Web 2.0 and Social Media optimization. This can be as simple as submitting your website to select few local directories to a complex task of creating a video about your business and making it popular on sites like You Tube or rank the video on Google search for your website keywords.
Blogging is a frequent¸ chronological publication of personal thoughts. You can write about a topic that interests you so much and link to any website that is relevant. This also helps in building your brand as you can write good reviews about your company.
Press release is a news release written for a new event that might take place in your business or industry. Distribution of the same to online media helps in building your brand name and in the long run in the improvement of search engine ranking. Google now displays even news results in their organic result pages.We write it and submit to various PR sites for you.
We write general articles based on your business and submit to various sites that accept them. This helps us get some backlinks that eventually help your site in search engine rankings.
Google also displays videos in their organic listing. We create and optimize video presentation of your business and submit it to various video sites like Youtube, MySpace, Google Video, Metacafe etc.
We research a number of related sites, place their details on your links pages, and send link requests to them for link exchange. This is all done manually. We submit your site to various local and international search engines and directories. We research, find and convince some webmasters to put up a link to your website. Getting one way links is very difficult and rare these days.
